VMworld 2019 is not only a tech conference but also a networking event. What could be better for networking than attending one of the parties going on.
VMware’s big tech conferences, VMWorld, are on the horizon again, the US edition in San Francisco, August 25-29, 2019 and the EMEA edition in Barcelona, November 4-7, 2019. These are massive events with a lot of people attending and an incredible amount of things to do. The content catalogue for the US has just been published, but in my opinion the sessions are the least compelling reason to go! Allow me to explain from my 7 years attending Barcelona as a speaker, HOL captain and exhibitor and 1 year in San Francisco.
No not NSX or anything. The people thing. Yes even for techies, nerds, and other life forms generally not into interacting with real people. VMWorld has thousands of attendees. There are customers, technical people from large and small organisations from all countries you can talk to, exchange ideas with, you can even HELP each other. And of course a lot of VMware and VMware partner attendees, ranging from your local contacts to PSO engineers, but also R&D engineers, product managers, executives…. Where else are you going to meet these people and talk to them? There are booths, briefings, roadmap sessions, panel discussions and more! And on top of that you get the same from industry partners, most of them have a booth in the Exhibition hall. But that is a paragraph on it’s own. I could spend all my time there and, granted, the last 3 years with Blue Medora I had too.
I could go on and on here, there are so many events and opportunities on the VMWorld floor and beyond. During lunch, at a coffee break and yes the parties. Oh boy the parties. You can go to more than one every night. Especially Barcelona is very dangerous here. I don’t want to sound like your mom, but pace yourself. Everyone goes home exhausted anyway, but I know people who do not have recollections of some days in Barcelona…
The labs! Oh my God, this is a reason to go all by itself. You know that VMware invented this beautiful thing of having a whole area in the conference dedicated to labs of course. Since then a lot of others try to imitate but the HOLs are constantly evolving and ahead. Of course you can take labs from your coach, but at VMWorld the new catalogue is available! And there are instructor-led sessions and swag… The setting is so impressive! It looks like an evolved version of the bridge of the USS Enterprise…. Connected to multiple data centers, with a team of engineers onsite! You can sit down at a terminal or bring your own device and launch a lab where you can test out a product in a complete vSphere environment that is provisioned on the fly! So you can stick to the scenario or try out some stuff… There are some of the smartest people at VMware behind this and they give tours! I worked the labs both as a floor slave (sorry proctor) and lab captain and I hugely enjoyed it every time! I really wish I could do it again!
I love these at conferences and VMWorld is no exception. VMware has a lot of booth space and demos of course, but everyone is here: startups, VMware R&D, cloud providers, hardware vendors,… There is a welcome reception here and hall crawl, no to be missed because this is where you need extra bags to travel home with all the goodies you got! And again you get to interact with people, see demos, learn things.
Of course there are a lot of sessions to attend. These are great opportunities to hear from engineers or product managers on new products or hear other customers talk about their experience! I did both, presenting on Log Insight back in the day when I had a great customer case in Belgium and presenting with News UK on their very scientific approach to vRealize Operations. For me it is as much fun presenting and interacting with people as following other sessions.
There is so much more to tell, the exams you can take there, the vBrownbag tech talk sessions and more. If you are working with VMware products day to day, VMWorld is simply not to be missed. If you plan a few trainings per year my personal opinion is VMworld is a better value. You can learn but also interact with key people directly. And a tip if you are in EMEA: I really like the Barcelona version! You get the same sessions and activities, not a watered down version and you get Barcelona on top of it! Also there are cheap airline tickets from all European destinations and hotels are reasonable (especially if you reserve everything now!).
So let’s make our mark together! Hope to see you there! And bring comfy shoes…
If you want to check out the new vRealize Operations Manager 6.1 or vSphere with Operations Management (vSOM) or LogInisght v3.0, come and visit my colleagues and me at the VMware booth in the Solutions Exchange at VMworld Barcelona !
Hope you are stopping by for a demo !
This year I am not working in the Hands-On Labs at VMworld, unfortunately I got too busy in my local job. But I will be there presenting on vRealize Log Insight and what it can mean for your business. To this end I will tell you the story of our customer Milcobel and how they implemented our log analyser and what unique advantages they get from our product.
I am excited that I am presenting with Tom Findling. He is staff engineer and product owner of Operations Manager. The coolest title in engineering if you ask me.
Come and learn about Log Insight on Wednesday morning at 11:00, Hall 8 room 35 (click the session Id to register):
MGT2470 – Milcobel: Experience and Best Practices with vCenter Log Insight
Hope to see you there. You still have time to register if you click the link above.
Like last year I am organising a VBC on Cloud Operations during VMworld Europe in Barcelona next week. If you are a VMware customer in the Benelux area and you have questions on vRealize Operations Manager (the artist formerly known as vCenter Operations Manager) or Log Insight come and visit us ! We will be running an open format with questions and some presentations on what is to come. Jon Herlocker, CTO Log Insight & vRealize Operatons Manager, and Eran Carmel, Sr Product Manager will be there to inform you.
Please check for more details and free registration at this EventBrite event. Please note that this is not a session in the catalogue. We run an open format, you do not need experience. I will check entries against our CRM system and kick out anyone who does not qualify…
Also this year I decided to organize a Hands-On Labs behind the scenes tour for Benelux customers. This is a unique opportunity to see how we manage this great event with our own tools. Deploying 15000 VMs at the US session ! The visit is scheduled on Thursday morning, so that on the last day of the conference you can have an easy start after the party… Register on Eventbrite.
Hope to see you in Barcelona ! And if you have not registered yet, click the VMworld logo above… There is still time, cheap flights and AirBnB rooms…
The VMWorld session catalogue is now online, start reading and choosing talks and presentations you want to see . The good news is also that the session Bill Roth and I proposed about a Belgian use case for Log Insight has been accepted for Barcelona. So come and see how the customer found unique value in our log file analyser in this session:
Our great technical conference VMworld EMEA is on it’s way to Barcelona ! In two weeks we will be running our feet off in the Fira Gran Via. If you have no idea yet why you should attend, you can watch an overview video here:
In this post I also want to give you an overview of sessions and labs related to cloud provisioning and management to help you fill your agenda 😉
I cannot list all of them and do not know all the speakers, but here are my recommendations. You can consult the complete list here.
VCM7369-S – Uncovering the Hidden Truth in Log Data With vCenter Log Insight. John Herlocker, CTO Log Insight, will be presenting.
VCM5539 – The Missing Link: Storage Visibility In Virtualized Environments. If you ever saw Colin present, you know why 😉
VCM4885 – Business Management for Cloud. Hear from a customer !
VCM5271 – VMware and Puppet: How to Plan, Deploy & Manage Modern Applications. I attended this session in SF. Becky and Nigel do a superb job of explaining what we are doing with Puppet and do great demos. Don’t miss !
VCM5811 – How to Manage vSphere and Hybrid Cloud with vCenter Operations Management.
VCM5009 – Practical Real World Reporting with vCenter Operations. This is what we keep explaining to customers. Tom Findling is now the product owner of vCOps…
VCM4992 – Tips and Tricks for Capacity Risk Assessment, Rightsizing and Planning.
VCM5008 – vCenter Operations and the Quest for the Missing Metrics. Advanced stuff, but very interesting. By two nice Dutch guys Duco & Eric (of VMworld TV fame…)
VCM5148 – Provisioning and Managing a Heterogeneous Cloud with vCloud Automation Center. Naomi is the product manager for vCAC and Zack is extremely knowledgeable. He created some great demos.
VCM5781 – Whats New and What’s Next in vCenter Operations: A Tech Preview. Jai is Director, cloud management products, if anyone can tell you what is coming in vCOps…
VCM4952 – Practicing What We Preach: VMware IT on vCenter Operations Management Suite and vCloud Automation Center. Yes, we use vCAC and vCOps internally, come see us eat our own dog food.
Of course we are back this year with the Hands-on Labs where you can come and learn in a real-life environment. For each lab a complete environment is deployed on-the-fly in a vCloud Director environment, so that you can actually use a real product. You can use thin clients or bring your own device (even a tablet !). New this year is a hotspot where you can take labs with your own laptop, I think in Barcelona it will be in Hall 8. The HOL itself is in Hall 7.
Even better you can take a lot of labs just from the comfort of your home… Nine labs have already been added from the new labs. See the announcement on the blog. You can enroll in the lab I am lab captain for here.
Labs relating to vCOps:
HOL-SDC-1301 – APPLIED CLOUD OPERATIONS. VSOM, Log Insight and vCOps Enterprise content.
HOL-SDC-1310 – VSPHERE AND VSOM 101
Also note there will be a lab around OpenStack on VMware: HOL-SDC-1320 – OPENSTACK ON VMWARE VSPHERE.
There are Partner Q&A sessions on vCOps and vCAC. I am participating in the vCOps one. Not sure where they are listed.
I am also trying to organize a mini briefing for customers on vCOPs, more info to follow.
I think the greatest way to learn at any show is to visit the solutions exchange or whatever name it goes by. At VMWorld vendors have a high technical level of content at their booths and good demos. Nowhere can you learn so much on such a small space (‘small’ is relative here my feet tell me).
Monday night and Tuesday morning I visited. Surprised at the amount of swag being given away, I hope US Airways will understand I had to gather stuff for my unfortunate colleagues at home…. Some observations:
- PuppetLabs are just a great bunch. They are very enthusiastic, I went to their session this morning and very impressed. This warrants a separate post. They must have bought a t-shirt factory….
- I was impressed by a demo from Simplivity. As I understand it, they make appliances that run vSphere virtual machines of course and integrate into vCenter. But they have backup software integrated that seems very fast. Connect two and you can backup or migrate to the other machine and with more machines you can buid a federation. You can also backup to a cloud provider like Amazon and encrypt your data on the fly. Deduplication of data is done inline. And aparently they already have some big client names, also in Europe. Very impressive.
- Of course you need to go over to the VMware booth, even if it is to share the extremely painful carpet experience on your feet, and have a look at new things coming, especially vCAC 6.